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We all see amazing content marketing campaigns in the wild. The kinds that make us fellow content marketers jealous. Sujan Patel lays out 6 steps to follow to reverse engineer content marketing campaigns, so you can run the playbook yourself.
Very detailed and helpful article. Heavy on knowledge and how to-s. Anybody serious about their content marketing should read it!
Thank you for the solid tactics!
Great post Sujan! We've actually been implementing some of these techniques already, like finding back links and evaluating social profiles to figure out where our competitors are driving traffic from.
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