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Have you ever noticed the (not set) value instead of actual value in Google Analytics? This means that Google Analytics doesn’t have data on this value or can’t interpret it. It’s obvious that this value is a fly in the ointment for you as a marketing specialist. You have numbers, but it’s not clear what they mean and how you can use them in your data analysis.

Additionally, getting a (not set) value in a number of standard Google Analytics reports is a warning sign of some error in how analytics is implemented on your site. It’s especially important to observe this value when setting up analytics for the first time and when adding new functionality.

In this article, we’ll give you detailed instructions on some of the Google Analytics reports that may contain the (not set) value.