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The startup journey is hard enough, so if there’s free wisdom just floating around out there, hell? Why not give it a shot?

“We could drop everything, copy their exact strategy and steps, and boom! We’ll see success!” you thought to yourself, hoping to catch some piece of that success for your own.

“After all, these guys did it.”

Except without the proper understanding of marketing, growth, what it takes to hit traction, and even the market you’re in, reading those growth posts without context might actually be hurting your business.

Add to that the mix of feelings that comes after reading posts about massive growth and growth-hacking. You start to wonder if maybe you’re doing something wrong (or if there’s maybe even something wrong with you).

You begin to question your strategy, your goals, and sometimes even your team.

It’s a vicious cycle: the stories of other founders and startups shed some incredibly valuable light and wisdom on how they achieved their successes, and at the same time, internally rattle us with doubt, frustration, or worse: inaction.

  • DH

    Dani Hart

    12 months ago #

    I think this should be a precursor to reading any growth content.

  • TC

    Tad Chef

    12 months ago #

    Yeah, all those "how we grew by 11.524% in 6 weeks" posts have to be taken with a grain of salt to say the least.

    • PB

      Pete Boyle

      12 months ago #

      I'm always sceptical of vague % increase claims; I want to know the actual numbers and the metrics they're using for that claim as well . Growing from 1 user to 100 free trials accounts might look great if you phrase it as "100% user growth", but chances are that's going to have little impact on the bottom line and health of the brand.

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