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A post featuring two detailed case studies.

First, how Perrin rapidly grew his dog blog with a single successful infographic.

Second, how David got a #1 ranking for the keyword "internship" thanks to an infographic.

  • SE

    Sean Ellis

    over 4 years ago #

    This title (Note: it was updated) is what gets us growth focused professionals a bad name. It suggests if you do these things that you will boost organic traffic by 963% and become number one. @backlinko I highly recommend editing the title to improve credibility.

    • BD

      Brian Dean

      over 4 years ago #

      Thanks for your comment, @sean. But I don't see how this how-to title implies any guarantee of results. Nor do I suggest that in the post.

      It's no different than any how-to post like "How to increase your email open rates". Is there something misleading about a title like that too? Or is it only misleading if it contains a specific number?

      Even without a specific number in the title it's possible that the person reading it won't increase their email open rate. So maybe that title should be edited too...

      The difference is that my post contains case studies with real-world results. And I'd be doing my readers a disservice with a generic title that doesn't highlight these results.

  • JE

    jonah engler

    over 4 years ago #

    Thanks for sharing I found this helpful

  • CM

    Coretium Media

    over 4 years ago #

    These case studies are a really good example of how simple but effective techniques can bring BIG results. Thanks for sharing Brian!

    • BD

      Brian Dean

      over 4 years ago #

      You're welcome guys. "Simple" is right on the money.

      Guestographics are simple, but they take hard work to execute. Even just creating the awesome infographic (step #1) is serious business. But as you said, the results are often worth the effort.

  • AN

    Asokan Nirmalarajah

    over 4 years ago #

    This a great post, thanks @backlinko.

    Curiously enough, what you describe as "guestographics", Brian, is basically what we did at my company with an infographic about the relevance of Content Marketing to "SEO Rankings" - it worked like gangbusters in Germany - we wrote up our process here: http://blog.linkbird.com/en/content-marketing/how-to-use-infographic-to-boost-seo/

    Would love for you to check it out, @backlinko and tell me if we got your idea right! ;)

    Cheers

    • BD

      Brian Dean

      over 4 years ago #

      Thanks Asokan.

      Just read your post. Very cool. I really like basing the IG topic on what influencers showed they cared about in the survey. Smart move.

      • AN

        Asokan Nirmalarajah

        over 4 years ago #

        Thanks for the flowers, Brian! :)

        Means a lot to me as an up and coming Inbounder to hear nice words from a seasoned pro! ;)

  • SS

    Salman Sharif

    over 4 years ago #

    I really loved the guestographic way :) now I just need to change my email outreach method a bit.

  • DS

    Dan Sanchez

    over 4 years ago #

    Great ideas here. I specifically like the added incentives you give in your outreach emails.

    • BD

      Brian Dean

      over 4 years ago #

      That's the clincher, Dan. The incentive is what most outreach emails lack.

  • TW

    Tom Whatley

    over 4 years ago #

    Simple but effective, great read Brian.

  • AK

    Andy Kuiper

    over 4 years ago #

    I read both case studies... really cool step-by-step info :-) thanks for sharing Brian - and 'yes' I'm going to try a similar process, just as soon as I get a bit of breathing room ;-)

  • KV

    Kristof Van den Branden

    over 4 years ago #

    Another great post Brian, really helpful. thanks.

  • PA

    Philip Andersen

    over 4 years ago #

    I liked the article, but it felt like you jumped quite a bit back and forward, and the inlined text boxes didn't help. Other than that great read, which basically just says. "Want quality backlinks - don't spam - take interest in the reader/user/webmaster".

  • RT

    Raul Tiru

    about 4 years ago #

    Thank you so much Brian.

    This tactic really works. I know how happy we were at Viedit.com when we found a terrific Infographic about making an explainer video by Neil Patel which we could embed on our landing page: http://www.viedit.com/explainer-video

    One very important thing is to give a code people can copy paste. If I wouldn't have seen the code, I wouldn't have placed it on our website.

    Enjoyed reading it. We will definitely consider making our own infographics.

    KissMetrics has a whole bunch of them on their blog: https://blog.kissmetrics.com/infographics/

    • BD

      Brian Dean

      almost 4 years ago #

      You're welcome, Raul. Great example of how that little extra step (making things easier) can be the difference between sharing/not sharing.

  • KR

    Kamil Rextin

    over 4 years ago #

    I am sorry but isn't this just guest blogging? Or cross promoting content? Ctrl F guest blogging. Replace with illustrations or infographics I've read similar posts on a lot of other blogs about guest blogging.. Similar principles, eerily similar steps. Start small work your way up. Of course getting quoted in Huff Post would do wonders for anyone I am guessing.

  • JM

    Javed Malik

    over 4 years ago #

    Loved the post...

  • FH

    Farhan Haque

    about 4 years ago #

    This is just so great! Tells you the power of Guestographics. I would certainly employ these techniques. :)

  • CB

    Christopher Jan Benitez

    about 4 years ago #

    Big fan of your posts, @backlinko These case studies continue to provide value for marketers like me looking for creative ways to grow traffic and build backlinks using your step-by-step guide. Keep up the good work!

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