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One of the most common questions about conversion optimization is:
“How do I figure out where to test first?”

Optimizing the optimization process is often just as important as the tests themselves. Prioritizing where you invest energy will give you better returns by emphasizing pages that are more important to the business.

You need to consider three criteria to prioritize which pages to test and in which order: Potential, Importance and Ease (or PIE).

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