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Product walkthroughs boost retention in the vital early phase of a user's engagement. Here's what you need to know about building your own, successfully.
We've found that it's pretty easy to build product walkthroughs, but there is a lot more art and science in building walkthroughs that deliver results. The goal shouldn't be to deliver in-product guidance but should be to help users meet a goal, and this should be measurable. Here is some of our thinking on how to plan, build and test walkthroughs that deliver results.
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