Leave a comment

2017 may or may not have been the year of voice search as so many marketing professionals predicted, but one thing’s for sure:

Voice search is no passing fad.

As of January 2018, there were already over a billion voice searches per month, according to Alpine.AI research.

And as new tools and technologies come out, people will only become more encouraged to use it. Comscore predicts that half of all searches will be voice searches by 2020.

Here’s everything you need to know about optimizing for voice search now.

  • CS

    Chery Schmidt

    6 months ago #

    Hey Erik! What a great topic!! For me choosing voice search instead of typing is just a NO Brainer!

    It's good to know that all we need is quality content to optimize voice search on our sites, that is as long as we provide the answers that our users are looking for without being to wordy!!

    Thanks for sharing..

    Chery :))

  • LS

    Lisa Sicard

    6 months ago #

    Hi Erik, This was one of the best pieces I have read on how to write your content for voice search. It really is a growing market with new phones and cars making it so easy to search on the run. I do it all the time for directions, hours, and weather. I have a mini Google assistant too that I ask questions of from time to time. Now I know how to write better content to come up in these type of searches. Thank you!

  • DG

    Dana Gore

    6 months ago #

    Great post! I know voice technology is a big thing...and it seems to only progress over time. I remember playing with Dragon Naturally Speaking several years ago. Things sure have come a long way.

    Thanks for the tips on using it to create content. And while I haven't spent much time on Answer the Public, I know it's a great tool to use to find what people are searching for. It seems it would go hand in hand with what you're saying.

  • MC

    Melinda Curle

    6 months ago #

    Great post! I hadn't even been thinking about voice search technology. I need to up my game and learn more.

  • RC

    Ravi Chahar

    6 months ago #

    Hey Erik,

    With the growth in smartphone users, people tend to use the voice search more often. Optimizing the content for voice search can be complicated. For a content marketer, it can be a useful thing. Thanks for sharing with us.
    Have a great day.
    ~Ravi

  • MN

    Mymagicfundas Nirmala

    6 months ago #

    Hi Erik,
    Thanks for sharing such an informative content. There is no doubt that the Voice search gonna be the rocking SEO trend in 2019 & beyond. Even I used to do it whenever I feel bored typing the query in the search engines.

    Great to know how people use the voice search these days, kudos to the writer for the great explanation. Yeah, I read the Backlinko post a couple of weeks before and it was an interesting read. I follow most of the optimization strategies mentioned in the post like Schema Markup, Speed Optimization, and Content-based actions. Glad I'm on the track :-)

  • JH

    Joy Healey

    6 months ago #

    What a fascinating article Erik. My first inclination was that I don't use voice search - but the examples in the article showed that OF COURSE I do!!

    Like Dana, I tried to use Dragon Naturally Speaking and the results were dire - which, I suppose, is why I haven't paid much attention to voice recognition. So clever how Google can distinguish different accents and come up with a sensible answer.

    Useful tips for anyone wanting their content to be found by voice - which is going to be all marketers as current trends continue.

  • LR

    Lorraine Reguly

    6 months ago #

    I use voice search all the time. And when I write my blog posts, I try to answer every question that people could ask.
    I write in a conversational tone, which helps, too!

Join over 70,000 growth pros from companies like Uber, Pinterest & Twitter

Get Weekly Top Posts
High five! You’re in.
SHARE
55
55