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Facebook Ads algorithm is pretty great at optimizing for transaction value for ecommerce. But what do you do if you have longer sales cycles as in B2B?
At MadKudu, we've been feeding our predictive value results to the Facebook Pixel to train the algorithm. The results: 300% improvements on Return on Ad Spend for Drift.

  • PC

    Priya Chowdary

    about 1 month ago #

    Great post. For Facebook Ad Guide for SAAS companies.Thanks

  • GC

    Guillaume Cabane

    about 1 month ago #

    Built it, so I can say with confidence: this actually, really works.
    Let me know if y’all have questions, happy to answer them.

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