In common parlance, to “observe” is to give something a little more than a passing glance. You might “observe” that the train is late or that your coworker got a new haircut, but this kind of looking has very little to do with the kind of observation fundamental to the scientific method.
Whether you’re analyzing the movement of planets or your app’s metrics, real observation is not as easy as simply looking. It’s a process that requires an investment of time and effort, but do it right, and you’ll build yourself a framework that you can rely on.
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