Sad but true—Enterprise marketers lag behind “average” marketers when it comes to the sophistication of their campaigns.
When compared with marketers at smaller organizations, enterprise marketers are less likely to go all in on content marketing, but MUCH MORE LIKELY to:
- lack clear success metrics
- less likely to create content that’s relevant to their audience
- and worse
Why is this happening?
Well, even with all the resources, stability, gravity, and experience enterprise marketing organizations enjoy, you also have to deal with some hefty baggage like:
- misaligned departmental goals
- executive politics,
- dreaded knowledge silos that grind efficiency and effectiveness to a standstill
- and more
If this sounds anything like your enterprise marketing organization, you are not alone.
That's why I put together 5 tactics, ranging from low to high tech, that will empower you to break away from the low-performing enterprise pack and NAIL your enterprise marketing strategy.