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Getting users to the activation event, where they achieve real value for the first time, is one of the most important things growth teams can do. Far from being a nice-to-have state of mind, motivation is crucial to this process. Here are 6 ways to keep users motivated through the activation funnel.

  • JS

    Jessica Sullivan

    4 months ago #

    Great curation of gold standard UX for motivating activation in a session. Teams should also test social media remarketing in their motivation strategy. You can activate automated posts based on what people have completed using inspiring content about what you would like them to do next. Smart UX designs are an effective way to achieving activation tasks in a session but this is not always possible and social media remarketing is essential for getting them back inspired to take the next step.

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