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Building a successful company is hard, really hard. There is a reason that nine out of ten startups fail. The holy grail so for all companies should be to start generation traction. After all, traction is the best way to improve your chances of startup success. Traction is a sign that something is working. If you charge for a product, it means that customers are buying. If your product is free, it means your user base is growing. Traction is powerful. Any problem you might be facing as a company is easier to tackle when you got traction. In other words, traction trumps everything. And while it is easy to measure more people buying your product, it is a different story if you want to measure your brand awareness is growing. How the traction of your brand is happening. This post will guide you through AND will give you a dedicated canvas or board to help track your Brand Building progress. Epic stuff.

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