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Webmasters always actively discuss Google algorithms updates. In many cases, after such updates, some sites experience a massive drop in their rankings and traffic, and it is not clear why this happens. For example, it happened in August 2018 with the so-called 'Medic Update'.

Google algorithm updates can be divided into two categories:

- specialized (for example, rolling out Mobile-first index)
- relevance improvement

Google experts mainly comment on specialized updates, and in cases with relevance improvement, they only suggest working on the site quality.

In this post, you'll learn how to find missing keywords, relevant videos, and images for your content.

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