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As someone who’s job it is to watch over the GrowthHackers community, I’ve had an unprecedented view into how our members try to use it. One thing that’s obvious to me is that some people think of this community as nothing more than a way to syndicate content. While the community can get a lot of eyeballs on your content, this is a super limited view of the benefits it can offer. In this two-part series,

I’ll break down how you can leverage the community to:

- Build your personal brand, and

- Position your submission for greatest distribution

  • TC

    Tad Chef

    3 months ago #

    Yeah, it's sad to see that many marketers only use niche communities to dump their content to get some traffic. Some even use their team to artificially inflate the vote count. I've seen that on Inbound.org and you know where the community is now.

    There are many technical ways to curb low value self promotional activity though. For example you can limit the number of submissions depending on overall activity. People who never comment or vote could be banned from sharing.

    • JW

      Janice Wald

      3 months ago #

      Hi Tad,
      The Postwaves forum only allows 2 votes per day to avoid these kinds of problems.
      Janice

      • TC

        Tad Chef

        3 months ago #

        Ah, thanks for the feedback. This could backfire though as people would only upvote their own post and the one from the person they exchanged votes with in the worst case.

    • AA

      Anuj Adhiya

      3 months ago #

      We do have some things in place that, in one way or another, address the bits about limiting submissions and ability to post etc. For people that engage in too much self-promotion behavior, once the system notices it, it's very hard to get out of "purgatory" (more on this in Part 2) without ample evidence of better behavior.

      • TC

        Tad Chef

        3 months ago #

        Good to know. On the other hand you can also reward helpful and selfless community members. On Inbound the top users at one time had a "power vote" that could propel otherwise invisible content to the frontpage for example.

    • JH

      James Haslam

      3 months ago #

      I think it's tricky! It feels somewhat difficult to participate in what's normally a one-sided conversation when someone shares a blog post. A submitter almost needs to build up a cult following first to get the ball rolling.

      That, or communities start to devalue posts about doing basic SEO first, and rank based on topic/niche ;D

      • TC

        Tad Chef

        3 months ago #

        It's like on all social media sites to some extent. You need to build an audience first.

        Why would someone expect to enter a site for the first time and people listen to them immediately even though they don't know that person?

        When you don't want to participate in conversation but only to talk about yourself and everybody else needs to listen you are wrong on social media.

      • AA

        Anuj Adhiya

        3 months ago #

        Agreed that it can be difficult to participate, however without an initial seed to go off of, the likelihood that that one-sided conversation becomes two-sided is almost zero. In a way, it's almost like being in grade school, where without the first brave kid saying something, others may not follow :)

        re: Having to build up a following first - I've never seen that to be a major factor on GH. It really has more to do with consistency. Good stuff tends to rise up more often than not (It's a separate issue that there is a lot of good stuff and at times some of it doesn't get as much attention as it should).

  • CH

    Corey Haines

    3 months ago #

    Thank you for this post! As someone who’s trying to get more involved, this is really helpful.

  • SV

    Steven van Vessum

    3 months ago #

    Interesting read Anuj, thanks for giving us some insight into the inner workings of GH! I'm very curious about part 2 now :)

    PS: I would fix the end of the post description, the bullets don't work (maybe you can open up an issue for this, happens to me too ;)?).

  • LS

    Lisa Sicard

    3 months ago #

    Thanks Anuj for sharing how to use this community wisely. Interesting you used Medium to do it too :) I'm using Medium more of late and loving it. Same for Growth Hackers. I think of it like any community, you get what you put into it. It's not all about you. It's about others and sharing - info and ideas, etc. Surprised to see so many do not use their photo as their profile image. Again thanks and have a great day!

  • PH

    Pradyut Hande

    3 months ago #

    Have been eagerly awaiting a post of this nature by you!

    I think a lot of folks around here are following what you've highlighted. However, quality and consistency become pillars on which credibility and engagement are built. Thanks for sharing this, Anuj.

    Look forward to reading Part II.

    • AA

      Anuj Adhiya

      3 months ago #

      Thanks, Pradyut - glad you enjoyed it.
      I probably should've written this a year or two ago :)
      Here's to even more folks enjoying the benefits of the community. 👊

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