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Another great post by Clientflow -- essentially, taking some extra time to properly conduct estimates, invoices and your presentation can earn you more high-paying gigs and create more predictable revenue for you and your business.

  • ND

    Nate Desmond

    over 4 years ago #

    I love the idea of growth hacking freelancing. The techniques are timeless and apply equally to Upworthy and the random Ruby freelancer.

    Also, really like the point about not using the word freelancer. Understanding people's perceptions beyond the dictionary definition is super important to accurate marketing.

  • SH

    Skyler Hair

    over 4 years ago #

    For freelancers out there, I also highly recommend http://doubleyourfreelancing.com/ (No affiliation whatsoever).

    I have been doing some work on the side and a lot of his advice was game-changing for me. I found a ton of value just subscribing to his 12 day (I think) email course. Super good stuff.

  • RS

    Rob Sobers

    over 4 years ago #

    This seems way off topic.

    • BP

      Brandon Pindulic

      over 4 years ago #

      I thought about this for a few minutes before I submitted, and here was my reasoning (would be open to being challenged on this):

      A lot of readers here are, or have been, freelancers / contractors at some point (myself included) and lately I've been trying to find topics that apply a growth hacking angle to things that might not appear to be applicable at first. For example, yesterday I submitted Noah Kagan's post on recruiting, which isn't typically though of as marketing or hacking, but it took his experience, insights, and creativity and applied it to a mundane process that is absolutely critical for business growth, and one where many fall short.

      Also, for some, freelancing is their business and main income stream, so by growing their income, it's growing their business. Which, as a marketer, I'm 110% focused about growing the revenues of the businesses that I work on, including my own.

      • MH

        Mark Hayes

        over 4 years ago #

        Agree with Brandon on this, don't forget that the guys at Basecamp funded themselves via their agency before they could move into Basecamp as a full-time product. Not all of us get to raise a seed round

      • RS

        Rob Sobers

        over 4 years ago #

        I don't think freelancing is off-topic, I just think the article, while very good, wasn't about growth hacking in the least. It was just a heap of good advice.

        Tips about what to call yourself and billing models--that's operational advice.

        • SP

          Sean Power

          over 4 years ago #

          I'm a bit of a lurker in these forums, but I found this article very on topic, as far as I understand the purpose of the forums. Borrowing Sean Ellis' definition, a growth hacker is someone whose "true north" is growth. This is all about growing your revenue/income/margins, depending on how you took the advice.

          That said, I'm glad folks on the forum actively ask this question of relevance, so thanks for keeping the poster honest.

      • SA

        Samantha Afetian

        over 4 years ago #

        I appreciated this article, and thought it was on point for this message board. Service-based businesses need just as much growth hacking as products do, and all of the tips in the article were ways to do it--increase revenue without increasing hours, scaling a business by outsourcing, framing your work to increase value in the mind of the client, etc. While many suggestions were operational, this is the way a service-based business would growth hack, in my mind.

        @mhayes makes a great point too that many startups are self-funded. I know lots of entrepreneurs who have done consulting/freelancing to bring in income while their startup gets off the ground.

        Thank you for sharing!

  • MK

    Matthew Kraska

    over 4 years ago #

    I think defining yourself as a growth-hacker in the free agency market may be grossly difficult to do. Many people, when hiring a freelancer, are looking for specific tasks to be completed. They may want an SEO pro, or someone to do some design or content writing.

    Introducing yourself as a growth hacker may not be the most beneficial thing in the world for you.

    I have gotten a few part-time gigs that still run by doing very well at a specific service and then bringing up my capabilities in full once I had proven myself for the other tasks. In similar fashion to selling a product to someone, you always have to treat your own brand as #1.

    • BP

      Brandon Pindulic

      over 4 years ago #


      The article doesn't say to call yourself a growth hacker though, it just provides some helpful tips on how to grow your clientele as a freelancer :)

  • MB

    Matt Banner

    over 4 years ago #

    Great read. Along with the hustle and persistency, presentation and quality is everything!

  • GN

    Georgene Nunn

    over 4 years ago #

    If only I could have found this back in February when I was getting my feet wet on solo work. Excellent advice, for the FreshBooks alternative alone, honestly.

  • AL

    Angus Lynch

    over 4 years ago #

    I would add "cold call marketing agencies" on the promotion side. Hardly anyone is ever rude to you, and the ask is easy: "May I send you my portfolio?" Keep an Excel log of your calls and you're golden.

    Just make sure not to buy your call list, build it yourself.

  • CS

    Constantijn Seys

    almost 4 years ago #

    Outsourcing if you are booked is a great tip.
    If you want to learn more about increasing your hourle rate, you should check this article:

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