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Launching a free trial is risky business.

It will cannibalize your demo requests. It might never convert free users into paying customers. It might not even be a good fit for your business in the first place.

After talking with hundreds of SaaS leaders, Wes Bush realized that most people have a lot of assumptions about launching a free trial.

They look at their competitor who has a free trial and assume they should do the same. It must be working, right?

In this article, Wes challenges you to answer three difficult questions—the answers to which will help you launch a free trial more successfully and effectively.