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"At TelTech, it took our product-marketing organization more than a year to get to something that resembled a true growth team, running high tempo testing. "So, if you are struggling to implement the growth hacking methodology, I get it. We assembled a team, achieved product-market fit, and identified our growth levers, but got stuck when we tried to put process behind our testing ...

  • SE

    Sean Ellis

    over 3 years ago #

    This is probably the most useful growth article I've ever read for anyone struggling to build a habit and rhythm of high impact testing.

  • ND

    Nicholas Dimitriadis

    over 3 years ago #

    This is great! Going to share this with my co-workers

  • EG

    Ethan Garr

    over 3 years ago #

    Thanks to everyone who has reached out to me since this article was published. Really enjoying the opportunity to share our experience and learn from others. What kind of strategies did you use during your early struggles to implement the methodologies from "Hacking Growth?" What worked, and what didn't work? Was there a moment when you felt you had gotten over the hump?

    • AA

      Anuj Adhiya

      over 3 years ago #

      One thing that stands out is keeping testing going no matter what.
      If you don't have the resource do tests that you can do - no matter what - even if they are tests that you feel are stupid or not going to have any impact.
      The result (in such cases) is less important than developing the habit of testing.
      We had one period a couple years ago during which we didn't run tests and getting the entire team back in the groove took longer than expected.