Getting existing customers to fill out surveys is a pain.
If you've been working in Marketing, chances are you've probably faced this problem more than once.
It's a pain because most people, especially in B2B space, don't want to spend their time taking surveys.
Plus, it's becoming more and more difficult to connect with people because of the email overload in our inbox every day. This is where personalization can make a real impact.
At lemlist, we've decided to launch a campaign to a segment of our power users with the sole purpose of getting to know them better.
Using personalized landing pages in our outreach campaign was the key component in our strategy that helped us drive a 59% response rate. 👇
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