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A while ago, I started seeing an interesting pattern: Basically, each time I adjusted/launched/played with our Facebook ads, I kept getting this impression that our organic Google rankings increased as well. Somewhat as a byproduct. It was just a hunch – I had no data to back this up and I didn’t really give it much thought other than simply wondering if it can possibly be true or if it’s just a false impression. Last month, I finally decided to do a bit more research to find out once and for all.

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