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A bottoms up approach to growth when you have no ad dollars and no organic traffic.

Marketing in a downturn isn’t easy.

Your ad budget is slashed. Your tactics are failing. Customers are skeptical.

Now, more than ever, it’s about context, understanding the “new” mindset of customers, and forging ahead with authenticity.

But, how does that change your approach?

For some companies, it’s NOT about going for the immediate conversion. It’s about building genuine relationships for the long term.

That means catching people on different channels in a different context.

Meet customers where they are.

But, how do you do this when you have no ad budget and no organic traffic?

That’s when we build a bottom’s up approach to growth. Here is how it works in 5 steps.