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User engagement looks different across products—a travel app will always be used less frequently than email—and there isn’t one engagement metric that is passed around from product person to product person as the golden standard But when it comes down to it, engagement involves users taking meaningful actions in your product, again and again. Since engagement evolves over the user journey, an earnest attempt at improving it means boosting habitual product usage at every turn. To help, we’ve put together proven ideas for increasing user engagement throughout the user journey.

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