It’s impossible to over-stress the point that ecommerce optimization is about more than improving your ecommerce conversion rates.
At a fundamental level, optimization is about growing revenue.
And if you want to grow your revenue you should be obsessed with increasing your average order value.
Tactics that lead to that are often overlooked when managers think about improving revenue.
Check out our latest post with 8 tips on how to increase the average order value 👇
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