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Facebook retargeting is a very powerful and cost-efficient marketing strategy that can really boost Amazon sellers’ ROI. Instead of showing your ads to random users, you can ask Facebook to zero in on people who are more likely to buy your product.

To start retargeting on Facebook, you’re going to need the Facebook pixel, a code you can install on your website, landing page, or other web pages.

Discover how to easily set this up in this article