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Google crawler specifically rate those websites higher who have a corresponding mobile apps installed on the user’s device. This is done broadly through –App indexing and deep linking.

App Indexing

Google’s new feature ‘App Indexing’ indexes apps for content and then displays those apps in the search results.

Deep linking

Deep linking consist of using a uniform resource identifier (URI) that links to a specific location within a mobile app. That means, not only the app will be launched when a specific page is requested through the search engine but the specific location within the app will be launched.

  • RL

    Rob LaPointe

    over 4 years ago #

    App marketing is what makes your product succeed. One unchanging truth that is true for all marketing: you won’t make a single dime if no one knows about your product or service. In other words, it is crucial to your business that you (or a partner) know the ins and outs of Mobile App marketing.

    To that effect, this post will briefly cover the key elements of digital marketing for mobile applications: Revenue Generation and Sales, User Acquisition, and Marketing.

    Read more at: http://www.softwaredevelopersindia.com/blog/how-to-market-your-app-from-scratch/