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Drip marketing is an umbrella term that refers to every marketing campaign, a project that attempts to slowly, steadily nurture prospects until they become customers, and customers become loyal customers.

How can that work for you? Let’s find out!

  • KT

    Kevin T

    4 months ago #

    Great post, especially the part "...ask a “tricky question” when they subscribe. Gather one piece of information about them ..."!

    Many marketers miss doing this and then struggle with personalization!

    This post we wrote some time back about Follow-up emails talks of something similar (https://quickemailverification.com/blog/follow-up-emails/) , where we argue that your Subject Line and your message could fall flat without a good understanding of your prospects.

    I have a question, though. We receive so many (so-called personalized!) emails on our birthdays.

    Can you tell us what small changes can marketers make in these happy-birthday emails so that they fare better?

    Thanks for the post!