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Most of the companies put too much emphasis on generating new leads and chasing new customer, but the truth is that customer retention is what is more important.

Don't get me wrong, healthy increase of customers is important too, but poor customer retention doesn't mean that you are leaving money on the table, but it also says something about your brand, customer service and overall impression of your product/service.

B2B sales cycle tends to take longer, therefore it's even more crucial to watch your customer retention.

No plain words, just plenty of practical advice in this article!

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