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This guide was originally offered for purchase in 2015, but now as some of the examples have gotten dated I’m publishing it here, for free. The goal is to provide a framework for how to approach actually implementing a keyword strategy.

  • SV

    Steven van Vessum

    about 1 month ago #

    Great stuff Nick, checked it out over the weekend!

  • KS

    Ken Savage

    about 1 month ago #

    I printed this out and took it with me on a road trip. I had to pull over and concentrate on a few sections to understand them. This little part made a big difference in my thinking...” Build service pages that provide content designed to rank for specific pain points;

    If you’re a plumber focus your main plumber keywords on the homepage and about pages. These are info queries.”
    Thx Nick

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