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This guide was originally offered for purchase in 2015, but now as some of the examples have gotten dated I’m publishing it here, for free. The goal is to provide a framework for how to approach actually implementing a keyword strategy.
Great stuff Nick, checked it out over the weekend!
I printed this out and took it with me on a road trip. I had to pull over and concentrate on a few sections to understand them. This little part made a big difference in my thinking...” Build service pages that provide content designed to rank for specific pain points;
If you’re a plumber focus your main plumber keywords on the homepage and about pages. These are info queries.”
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