One of our users—a service agency we’ll call “TrendSetters”—has the same problem most companies do—identifying good sales leads from its website.
After using Leadfeeder to audit the quality of traffic visiting its website, TrendSetters wanted to dig into sorting the contacts. They were looking for two things:
1. Contact information (name, title, email address, phone number) for the companies they considered hot prospects.
2. The online activity of each visitor to identify viable sales leads.
In this article, we’re going to explain how TrendSetters identifies anonymous website visitors and takes action on the data they gather from Leadfeeder.