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One of our users—a service agency we’ll call “TrendSetters”—has the same problem most companies do—identifying good sales leads from its website.

After using Leadfeeder to audit the quality of traffic visiting its website, TrendSetters wanted to dig into sorting the contacts. They were looking for two things:

1. Contact information (name, title, email address, phone number) for the companies they considered hot prospects.

2. The online activity of each visitor to identify viable sales leads.

In this article, we’re going to explain how TrendSetters identifies anonymous website visitors and takes action on the data they gather from Leadfeeder.

  • TC

    Tad Chef

    almost 2 years ago #

    This is most probably illegal in the EU under the new privacy law and I'm glad it is. Prepare for large fines.

    This is an obvious breach of visitor trust. When you fail to make people convert it does not mean you are allowed to stalk them.

    That's like getting a "no" at a date and then following the person to their home without consent.

    I'm really surprised you promote such creepy techniques in the age of Cambridge Analytica and the likes.

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