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Conversion Rate Optimization (CRO) is the practice through which a marketer increases the percentage of users that take the desired action on a webpage or, more specifically, convert into customers. For example, if you create a Social Media campaign and you encourage your audience to click on a link to redirect them to your website, your CRO goal is, besides purchasing, to get as many people to click on that link. Even if the CRO methodology was created to maximize revenue, by applying this strategy you will also improve the user experience.

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