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Many of the most successful product companies today rely on ‘network effect’ to drive growth, improve product stickiness, and create barriers to entry for competitors. What you might not realize is that there’s actually a technical theory that deals with this exact concept. It’s called Metcalfe’s Law. This post looks at how to use Metcalfe’s Law (the network effect) to build a business that attracts more users so that it becomes more valuable as you grow.

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