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Are you leaving money on the table?

Especially during times like the COVID-19 pandemic, where people flock to buying online — leaving many eCommerce shops with sold out products — I'm seeing a lot of them handle this poorly. And that's a real shame.

A good discontinued products strategy can really help you outsmart the competition. The eCommerce landscape is competitive enough, get ahead where you can.

I've described the best practices, and included insights from a handful of eCommerce SEO specialists.

Check it out here 👇

  • JP

    James Phoenix

    about 2 months ago #

    What an awesome piece Steven!

    Keep up the great work :)

    • SV

      Steven van Vessum

      about 2 months ago #

      Thanks mate, glad to hear. Let me know if you need any help implementing this on that new eCom project you talked about last week.

  • DG

    Dejan Gajsek

    about 2 months ago #

    Discontinued products are like Pringles in the store without chips. People will see them, but they can't really use them. Thanks for the Lesson SVV!

  • JC

    Jacky Chou

    about 2 months ago #

    Interesting, thanks for sharing. Do you know if all of this is possible on Magento 2?

    • SV

      Steven van Vessum

      about 2 months ago #

      Good question Jacky! It's possible, but it will require some customization to get Magento to behave exactly the way you want it to.

      First step is to figure out how you want to deal with discontinued products within your own company, and then — with any limitations in mind — choose the best approach.

      Good luck and let me know if you have any questions!

  • PM

    Pete McAllister

    about 2 months ago #

    What's the take on leaving pages with valuable inbound links orphaned from the internal link structure and sitemap?

    This keeps the inbound link equity flowing and should distribute back to the site if you keep the navigation, breadcrumb, footer links etc the same - Is there any less value in not having it internally crawlable if it's permanently discontinued?

    • SV

      Steven van Vessum

      about 2 months ago #

      Great question, thanks for asking.

      I'd say, the biggest argument to keep (some) of the internal links in place is because you still want these product pages to rank. I'd keep the links, but demote them (e.g. place them at the bottom of category pages).

      What do you think?

      • PM

        Pete McAllister

        about 2 months ago #

        Yeah that's probably the best option in terms of keeping some organic traffic coming into them as well, I was more just thinking about not killing off link equity site-wide.

        If you can cross-sell to another product in the meantime you're golden. And people say you can't measure the value of SEO!

  • SC

    Sebastian Cardozo

    about 2 months ago #

    Very interesting!

  • NA

    Neil Andrew

    about 2 months ago #

    Really useful - definitely some stuff in there to test across my sites, thanks! :)

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