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As a digital marketing aficionado, I just couldn’t help attending a recent Growth Marketing Stage conference in Kyiv, Ukraine, featuring an excellent lineup of keynotes by marketing influencers from HubSpot, Nike, Philipps, J&J, Preply, and other cool brands. This is my recap of how HubSpot could growth-hack video marketing on YouTube and achieved fantastic growth: a 450% increase in subscribers and a nearly 1,000% increase in video views. Check out how YouTube became a top 5 lead acquisition channel for HubSpot Academy, its educational unit, in just 12 months.

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