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Katheriin Liibert is Head of Marketing at Outfunnel and in this episode we’re talking about how to grow your SaaS business as a solo marketer.

Katheriin joined Outfunnel as the first, and currently, the only marketer in the company. With many SaaS marketers in a similar situation, how do you grow your SaaS business as a solo marketer?

Katheriin shares her experience on what's worked for her, including:

  • how you should set expectations for marketing and work with your CEO & founders
  • why you should create a 100-day plan (but still get quick wins)
  • how to figure out which tactics and channels to focus on
  • how to work with freelancers and agencies
  • how to scale your team in future
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