In several organizations, we have seen that you are a super star if you are able to get more than 1000 leads a month, regardless of not even one lead converting into a customer.
Bad leads. Leads for the sake of hitting quota. This is one of the biggest reasons for sales and marketing misalignment.
Why would a sales rep or an account executive want to spend his or her energy on a lead that has no buying intent?
And thus, over time they stop trusting the leads coming in from marketing campaigns.
On the other hand, the marketers begin to think – ‘We gave them 5000 leads and the sales team has discarded all of them. They are not even reaching out to these leads!!”