OWOX BI is a personal marketing analyst that helps businesses grow faster with the help of three products: Pipeline, Attribution, and Smart Data. These products allow you to: 1. Collect and consolidate data from analytical and advertising services 2. Set up an attribution model based on this collected data, taking into account the value of all channels with which the customer interacts on the way to conversion (both online and offline) 3. Build reports from consolidated raw data Depending on the OWOX BI plan, different combinations of these solutions are available. We’ve prepared this guide so new users can easily and quickly start working with the OWOX BI service. It describes the first steps for beginners: creating a project in OWOX BI and automatically importing cost data from advertising sources into Google Analytics. Doing this won’t take more than 10 to 15 minutes.