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Last month, we decided to organize an Indie Hackers event and gather up some proven SaaS entrepreneurs to share their stories and give an honest "state of play" overview.

In order to attract people to this event, we've put a strategy in place that generated some pretty good results. The goal of this cold email campaign was to drive as many clicks as possible.

In this article, I'll share our plan on how to promote an event in more detail.

I'll also show you the email copy, subject line, personalized landing page we used in the mix, some extra tricks to get more people to attend your event and reduce the no-show rate.

But first...

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