90% of marketers say that having more people within their companies creating content would have a positive impact on the business.
Seems kinda obvious, right?
But, the biggest challenge we heard for making this happen (by far) is time/bandwidth.
Often, the people in the best position to create content with resonance are customer facing (support, sales). Sitting down to create content is not often a priority, nor is it something they're conditioned to doing.
So, how can companies make content creation a community effort within their teams?