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For technology businesses, Product Hunt is the first platform for marketing and lead generation. Product Hunt’s reach and popularity remain unmatched. There aren’t many platforms that have the power to get sign-ups, create a spike in traffic and grab the attention of leading media publications all at once. In this article, we're going to share a workable (and legit) framework for identifying potential leads from Product Hunt. This framework contains tips, tricks, and steps we’ve learned, come across, and even figured out for ourselves -- hacks we believe in and those we’d like you to stay clear of. Lead Generation using the 'Upcoming' section on Product Hunt A product that’s yet to resonate with its audience has a limited chance of getting a sign-up. Product Hunt ‘Upcoming' eases this hurdle by providing Makers (that is, you) a showcase of sorts. In the words of Product Hunt, this platform was built to “give the community a preview of tomorrow’s next products, and 'Makers' an opportunity to build an audience and collect feedback before their public debut. ” Product Hunt’s ‘Upcoming’ platform helps new products get the initial traction by assisting them in generating leads. Each time a user subscribes to your product’s ‘Upcoming,’ Product Hunt shares their email credentials with you.

  • VE

    Varshit E

    8 months ago #

    Great article with great media too! Learned a few tricks on what attracts the audience and how

    • NR

      Nivas Ravichandran

      8 months ago #

      Thanks, Varshit E. One question. What was the biggest takeaway or trick you learned from the article? Keen to know your opinion.

      • VE

        Varshit E

        8 months ago #

        Hey, Sorry! I don't know how I missed this. Well, the tools you've mentioned look really helpful and I wasn't really aware of them. But being a guy who's starting his own website, I was more concerned about how you've delivered your message and I think it's exceptional. The way you've conveyed it would make even the generic points look great! I hope you could help me with a few tips too :)

  • IB

    Inessa Bokhan

    8 months ago #

    A fascinating read, Nivas - bookmarked and shared!

  • JA

    Joseph Abraham

    8 months ago #

    Hi Nivas! What a great read! Very thorough, practical, fresh and relevant for Product companies. We will be shortly launching an online tools aggregator and we trust this guide will be a compass for us to generate leads on PH.

    Thanks a ton for sharing!

  • SN

    Sunil Neurgaonkar

    8 months ago #

    Powerful Guide! 💯💪

  • S🍫

    Sateesh 🍫

    8 months ago #

    Great article Nivas. Learned good stuff from this.

  • AK

    Abhash Kumar

    8 months ago #

    Hey thanks Nivas for mentioning the GIF from Company Advisory Verification by SpringRole launch on ProductHunt as an example.

    Really well-crafted article.

  • CG

    Caryled Yaritza García Ponte

    8 months ago #

    Hi Nivas,

    Thank you very much for the information, very useful, we will take into account!!!

    Best Regards!!!

  • VB

    Viiena Bala

    8 months ago #

    Nice one!

    Had a ton of insights and very creative!

    - PRAVIIENA

  • SG

    Simon Gutkovik

    8 months ago #

    Really comprehensive guide to using PH - I think one of the best I've read. In terms of connecting with Hunters/influencers on the platform - is it best to connect with multiple ones or just to try and work with one when doing the initial product launch?

    • NR

      Nivas Ravichandran

      8 months ago #

      Thanks, Simon.

      I think it is fine to reach out to two to three hunters at the same time. If someone agrees, let the other hunter know that someone else agreed. I guess it should be fine. Hope it helps.

  • JP

    Jacob Plumb

    8 months ago #

    This is amazingly helpful. So much value to be had from promoting on Product / Service discovery sites like this.

    Are there any similar platforms you'd recommend implementing a similar strategy e.g. Hacker News?

    • NR

      Nivas Ravichandran

      8 months ago #

      Hey Jacob.

      Thanks.

      Depends on the product or vertical you are addressing. If you are addressing writers or marketers, GrowthHackers could become one such platform.

  • PH

    Pradyut Hande

    8 months ago #

    Wonderfully encapsulated. Thanks so much for sharing.

    I believe that PH can be optimally leveraged to generate leads for both startups and established companies looking for an alternate channels to promote and market their products.

    • NR

      Nivas Ravichandran

      8 months ago #

      Thanks, Pradyut.

      Totally. I think most of the tactics can apply to products/companies of any size. The only point is Product Hunt need not be looked at as a way only to promote your product launch.

  • SC

    Sandra Chung

    8 months ago #

    Great tips! We launch on PH all the time so these are really helpful ;)

  • PG

    Pravin Gupta

    8 months ago #

    Well Written ! ! Useful Information share on Board ! !

  • AL

    Apostolis Lianos

    8 months ago #

    Really detailed execution guide. 500hunters.com & nicetohuntyou.com tools are awesome.
    Many thanks for this @nivasravi . :)

  • BJ

    Ben Johnson

    5 months ago #

    Great read — thanks!

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