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Have you ever wondered how to get more engagement with your social media posts? What about whether there is a special hour or day when your friends are more likely to be online? Well, I’ve asked myself the same questions, and I’ve finally found the answer. More precisely, I’ve built a solution to answer these questions and open sourced the script I used so you can use it to understand your own set of friends.

  • DK

    Durga Prasad Kundu

    over 4 years ago #

    To get more engagements on our posts or tweets timing is very important. We have to target the time when most users are active. Nice analysis by Baraa Hamodi on finding the best time to post on #Facebook. Thanks @caraharshman for sharing.

  • KM

    Karan Malhotra

    over 4 years ago #

    We use a different method to determine the best day of the week and time of the day to post. What we do is we download the Post and Page Insights provided by Facebook for the last 6 months.

    Why 6 months? The assumption is that Facebook makes enough changes to its algorithm over time that historical data becomes irrelevant after some time. We also wanted to account for any seasonalities that may exist. So 6 month gives us enough posts to learn from and is short enough to account for Facebook algorithm changes.

    So then what we do is for each post we calculate -
    % Reach as Reach of a specific post / No. of page likes on that day
    % CTR as Click-throughs / No. of impressions for that post [I work for a publisher and our goal is to drive click-thoughs. If you are working for a brand you can swap this with a engagement metric that suits your goal]. Since we are maximizing for both Reach and CTR we then multiply both %Reach and %CTR to assign a score [that's the most fancy name I could come up for this metric!] to each post. We then use a pivot table in Excel to analyze post score by hour of the day and day of the week. We then allocate our finite number of posts to days of the week and hours of the day combinations where we get the maximum score.
    We keep updating the model at the end of each month. We add an additional month of data and delete the earliest month from the model. So keep a moving window of 6 months.

  • PM

    priya mohanty

    over 4 years ago #

    For driving more attention on our stuff we must have to look on different top activities of active users on social media like photo-sharing, status updates, etc. and which sites drive the highest volume in each category. Thanks @caraharshman for sharing your thoughts with us.

  • AC

    Antonia Castro

    over 4 years ago #

    Worth reading! Thanks for the share :)

  • AL

    Ariel Lederman

    over 4 years ago #

    It's always during daytime that you get most exposure, usually around 11 am -4pm.

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