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Discover how to find the right customer acquisition channels for you and how to track them well.

  • BK

    Bakorkor Kelldick

    about 5 years ago #

    Great post @alice_def. I particular like the "to-go reference", Front's challenges and the related links you shared.

    On the trial and error part: when's a good time span to determine whether one channel work for you or not?

    • RG

      Ryan Gum

      about 5 years ago #

      As a rule of thumb: I'd say minimum is 1 month. Generally, you want enough time to cut your teeth on that channel and figure out how that channel works at a basic level, then give yourself enough time to try to optimize it.

  • BG

    Brandon Gains

    about 5 years ago #

    Great post by @alice_def Let me know how the referral program you built works out!

  • LS

    Logan Stoneman

    about 5 years ago #

    What customer acquisition channel would you suggest then for a company with customers who have a RFP process and long sales cycle? And great article!

    • AD

      April Dunford

      about 5 years ago #

      I've run marketing at a couple start ups where we had long complex sales cycles and did RFP responses. Consistently, the things that worked best involved building content that connected with prospects as early as possible in their process. My best pieces of content were a guide to creating a good RFP for our category of solution and a super-detailed solution evaluation guide. Anyone downloading those pieces was in the pre-RFP stage and that gave my reps a chance to engage with prospects before my competitors did and shape the RFP itself in our favour (or if we got really lucky, we could bypass the RFP altogether).

    • AD

      Alice Default

      about 5 years ago #

      Thanks Logan!

      That's actually a though one. I used to work in a company that had this same kind of client but we had a really well known brand that made it easier for us to get to the RFP process and then through it.

      Have you already tried a few different channels and are able to see what's working for you or not? Also, do you know what your competition is doing and that's working?

      • LS

        Logan Stoneman

        about 5 years ago #

        Our competition are using basic sales tactics, which is what we've started doing because our lack of resources and personnel limit us. But replicating our competition will only get us so far - we're looking for something different as our product changes the industry.

  • NP

    Nitin Patil

    about 5 years ago #

    It's great article, most of the people try to run their business without knowing the marketing strategies, like as with out knowing customer acquisition channels which is the most important, how to target the people using paid or organic....

  • JV

    John Vaughn

    about 5 years ago #

    Thanks for the great great share @alice_def and absolutely killer post @ryangum - there's enough content here to keep me reading through the next week.

    What are your thoughts/feelings on acquiring users through beta focused websites such as: startuplist, museum of modern betas, betalist, earlibird, etc?

    Thanks
    John

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