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Mobile has dominated digital advertising spends, taking the lion's share of revenue at 63 percent. This year too, we will see more maturity, evolution, and growth in the mobile vertical. To boost your mobile advertising strategy, your ads must be creative, non-intrusive, and relevant. Only then will you make an impact on consumers.

Here are four mobile advertising examples that deserve kudos for their creativity, design, and ingenious approach.

1. Stay Relevant

Mobiles go where users go, making mobile a preferred channel for advertisers. Mobile ads are most effective when they are relevant, with location awareness and context being the most critical. By sensing users’ current location, you can target those within proximity and improve your probability of conversion.