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Work hard, deliver great results, get promoted, become a manager—wouldn’t it be nice if advancing your career were this simple?

That’s part of the equation, but there’s more. To build a great career in content marketing, you need to develop all the right skills, but you also have to elevate above the day-to-day work. To be seen as a leader, you have to act like one. Leadership, therefore, isn’t a job title, it’s a role.

My own career has been successful, but hard-won. My marketing skills got me started, but only took me so far. And that’s when I discovered the harder, but more valuable, lessons of career advancement.