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41% of marketers say that keyword relevance is *the* most important factor for determining an SEO strategy.

(Surprisingly, only 14% said keyword volume was most important.)

But "relevance" is sort of a fluffy term.

How do we know whether a keyword is relevant or not?

How do we know which keywords we should be targeting?

We polled dozens of marketers with these very questions to find out how they target keywords, improve their search rankings, and outrank competitors.