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In this video, Andy Mackensen explains how he scaled HUMAN to ten million in revenue by disrupting a market that he had to learn about from the ground up.
He shares a big takeaway for entrepreneurs.
I really like Andy's approach to hiring (around minute 16). You could almost title this "How to growth hack recruiting." I've done some similar things but he takes it to a new level. He essentially calls it a marketing funnel for hiring.
Damn that is a good title :) Perhaps i'll craft a post for that one. Thanks Sean!
@Eric .... I can appreciate a man of his words:
Andy is an old college friend, and he's doing great things at H.U.M.A.N. I'm intrigued by his hiring approach, and my first reaction is that it wouldn't fly in the hyper-competitive hiring environment we have in the Bay Area. Thinking about it more, though, I have found myself hiring the candidates who are not only qualified, but motivated to work for the company. I won't hire the best candidate on paper if I don't feel and see evidence that he/she wants badly to work for the company. Requiring that evidence from candidates throughout the process eliminates many of them, but it leaves the ones who are willing to show their interest and motivation from the start.
As Andy highlighted, this approach requires investment in job descriptions, especially if you're not an Uber or Airbnb, companies who need no introduction. Most of us under-invest in the job description. I've certainly been guilty of assuming people don't read them carefully, but that's probably a bad assumption.
Tagging @amackens to make sure he sees the comment. Cheers Andy!
Nice title Sean! My growth hack for recruiting saves hours and hours of time in the recruiting process and I recommend all entrepreneurs use it. I actually was reading a Dan Kennedy book the other day and he mentioned that you need to treat your hiring process like a sales funnel. Since I created my process before reading Kennedy, I'll still take credit for it ;-)
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