“When we have a job to do, we find something that we can buy or hire to get the job done. Understanding the cause of purchase, really improves the chance of success.” – Clayton Christensen, Harvard researcher
What jobs are we hiring the products in our lives to do?
The author uses the example of buying his regular cup of coffee to explain the job to be done with a product:
It’s key to understand the jobs your customers hire your product to do.
"Unsure of which features to build next? Trying to figure out your marketing strategy? Figure out why your customers hire your product and you’ll have the insight you need to make good decisions."
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