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Your brand image = Your volume of sales. “45% said they stumbled on search results that made them decide not to buy”. (Source: Vendasta) Can you afford to lose nearly half of your potential business..? In this fast-paced world, it’s not at all difficult to inadvertently ruin your hard-earned reputation in just a few moments — and many have done so in the past. Here are 9 steps to destroy your brand with ease!

  • PV

    Philip Verghese

    about 1 year ago #

    Hey, @erikemanuelli Sam is again with a great ALERT to the community!

    Yes, the pointed out false steps or actions are indeed an alert!

    And would check very carefully when involving in business!

    I am afraid, I am the one who enters into the #2 steps and now I must be more vigilant in this matter!!!

    Thanks for the great reminder @sam___hurley

    Thanks Erik for sharing this amazing information to the visitors here at Growthhackers. :-)

    Thanks Sam for your great warning and solutions on these dangerous actions to ruin our business! :-)

    Keep writing.

    Best.
    ~ Phil

    • EE

      Erik Emanuelli

      about 1 year ago #

      I'm glad you liked the post, Phil.
      And good to hear you learned something new from my share.
      @sam___hurley has written a funny, yet insightful piece!

    • SH

      Sam Hurley

      about 1 year ago #

      Cheers Philip!!! xD

      Thrilled to hear you 1) Enjoyed this and 2) Found it useful for your own business! :o) Amazing news! :o)

      Definitely stay away from politics etc, my friend. It just isn't worth it! I've now updated point #2 to show yet another example of Starbucks! There's a whole load of negative sentiment on Twitter, surrounding their political stance.

      Keep being real, my man :D

      You're a legend!
      Sam :o)

  • RB

    Ryan Biddulph

    about 1 year ago #

    I think Erik if you do things from a really high energy space your rep will take care of itself. If someone really tried to lay into me - and they have ;) - over anything with my campaign, since I am clear on doing things from a generous, fun, kind energy, their movement will lose steam quickly. No way to even attempt to smear someone's rep if they are genuine, authentic, honest and heartfelt. Good insight here.

    Ryan

    • EE

      Erik Emanuelli

      about 1 year ago #

      Good ones, Ryan.
      Be kind, genuine, authentic, honest. Be real and give value!

    • SH

      Sam Hurley

      about 1 year ago #

      You da man, Ryan! At some point, this happens to all nice people. Just the way of the world ... The mean guys and girls try to bring others down to make themselves feel better about the lack of effort they invest in life, relationships and bettering their shortcomings.

      Keep being you, my friend. You're not alone!

      #TrueBro
      Sam :-D

  • BP

    Brenda Pace

    about 1 year ago #

    Hey Erik!

    Boy, I love it when you share Sam's goodies!

    It amazes me to see so many entrepreneurs/freelancers who abuse these 9 naughty doodies. It makes me cringe at times. I may have been guilty of a few in the past, pre-business but now I am very careful what I post publicly. You post the wrong thing and it can ruin your business and your rep! I like keeping a semi-polished appearance, at least for business sake. I've even been cleaning up my act on Facebook. :)

    But all of these mentioned could ruin you for life. I can't count on my hands (and feet) how many people I have unfollowed on social media and their blogs simply for their negativity. I know we can't all agree but if you are an obnoxious turd, all the polishing in the World is going to make me like you, promote your business, or recommend you to my friends and/or clients.

    Stay polished (or a minimal shine) and you'll keep your rep.

    Thanks for sharing!

    B

    • EE

      Erik Emanuelli

      about 1 year ago #

      Online reputation. Easy to ruin, but so hard to build.
      Same goes for branding and businesses.
      But, at the end, it's all about CARING about your audience. :)

      • SH

        Sam Hurley

        about 1 year ago #

        ...And it's obvious when somebody *really* cares, Erik! That extra mile goes a WHOLE LOT further in the long run.

    • SH

      Sam Hurley

      about 1 year ago #

      HeeHeeHee! Thanks Brenda, for your lovely words!!! xD

      Erik's THE MAN.

      And LMAO. Your comments actually made me LOL!!! xD But so, so on point!!!

      Especially in the age of personal branding — it's incredibly important to stick to the plan. Everything is accessible these days, and it's just not worth the odd comment or 'letting loose' once in a while. Association matters. Big time! And things aren't easily forgotten. Negative vibes linger (forever).

      Keep being awesome, Brenda!
      Sam xD

  • RC

    Reginald Chan

    about 1 year ago #

    Hi Erik,

    Great post and beyond that, insane title! I think there are many, many more ways you can destroy a brand but the 9 steps shared is really the top ones!

    Good one indeed

    • EE

      Erik Emanuelli

      about 1 year ago #

      You're right, Reginald.
      I loved point #1: Treat Customers Like Disposable Objects.
      Though it seems just a comic post, I think there are so many companies that fall into these mistakes. And that makes everything even more funny (if you are not his customer).

      • SH

        Sam Hurley

        about 1 year ago #

        Haha! Absolutely, Erik! xD

        I had to add some comedy because it's a *very* serious topic, all in all!

        It seems to have turned out just right. Thanks man! :-)

        For numerous 'big boys' to make these mistakes, you can imagine how many smaller brands have done so (without too many people finding out)...

    • SH

      Sam Hurley

      about 1 year ago #

      Haha! Glad you liked it, Reginald! :D

      I wanted to try something a little different this time! Happy you approve!

      It was fun to unleash a little humour! ;-D

  • LS

    Lisa Sicard

    about 1 year ago #

    Great post by @sam___hurley @erikemanuelli :) I'm amazed too how many companies don't engage on social media and only push out their own brand promotions and content. That's not good on today's social network's.
    I loved the example of the airlines of what NOT to do on Twitter or any social media outlet. Crazy!
    Keeping your customers happy should be #1 as it's much harder to gain new ones than retain the great customers you have.
    They remember too who treats them well and who doesn't!

    • EE

      Erik Emanuelli

      about 1 year ago #

      You're right, Lisa!
      Social media is such a powerful marketing weapon!
      It's a shame not to use it.

      • SH

        Sam Hurley

        about 1 year ago #

        If you don't use it, your customers will. (And it could be in a bad way — Without your knowledge)!

    • SH

      Sam Hurley

      about 1 year ago #

      Thanks Lisa!! :D

      YES! Still, to this day...

      And even some that do; they engage like they are so stiff! May as well just not bother at all if you're going to socialize like it's a board meeting LOL...

      Plus, it's really not that difficult to treat customers well. Just takes a little empathy and care! But it must radiate from the brand itself — what it stands for!

      Thanks again for reading, my friend...
      Sam :o)

  • JH

    Joy Healey

    about 1 year ago #

    Sam's article on destroying your brand reputation was brilliant.

    I have seen / been a victim of so many of these examples. It's truly scary how large companies can treat customers so badly and mismanage their reputation.

    Found it funny that the post you least want to go viral on social media is the one destined to!

    Thanks for sharing - and I hope "some companies" will learn.

    • EE

      Erik Emanuelli

      about 1 year ago #

      @sam___hurley Sam is so gifted at writing! A smart way to educate with funny, yet, insightful content.

      • SH

        Sam Hurley

        about 1 year ago #

        This means the world, Erik. MASSIVE thanks from the bottom of my heart!!! :')

    • SH

      Sam Hurley

      about 1 year ago #

      Thanks Joy! I had a lot of fun writing this one! xD

      Great to add a little humour ... Despite the subject being very serious!

      I really hope 'some' companies take heed ;-D

      You rock!
      Sam xD

  • RC

    Ravi Chahar

    about 1 year ago #

    Hi Erik,

    Breaking the promises leads to degrading in your brand reputation. Volkswagen was caught cheating with the pollution test a few months ago which was really unprofessional.

    I have seen many companies talking about a particular race which offends many.
    ~Ravi

    • EE

      Erik Emanuelli

      about 1 year ago #

      Agreed, Ravi. I rather prefer harsh truth, than good lies.

    • SH

      Sam Hurley

      about 1 year ago #

      Not good, Ravi. Mistakes like that aren't easily forgotten...

      I don't know how some senior execs sleep at night..?!

      As for race etc? Another *HUGE* no no.

  • LR

    Lorraine Reguly

    about 1 year ago #

    I had to laugh at the second tip. It reminded me of my teaching days, when I was told to NOT talk about religion, race, or politics with my students.

    Indeed, these are GREAT topics to AVOID!

    Inciting controversy on social media when you are trying to build up (or maintain) your reputation is NEVER a good idea. Instead, it's a good way to make enemies and deter others from buying from you!

    • EE

      Erik Emanuelli

      about 1 year ago #

      Ahahah, that's right, Lorraine.
      I never talk about religion, race, or politics neither on my Facebook personal account.

    • SH

      Sam Hurley

      about 1 year ago #

      SPOT ON, Lorraine!!! So not cool ... Build attention the right way, NOT through controversy. Do so, and you may grow ... But for every fan, you'll undoubtedly have a hater. That can cause a lot of problems further down the line!

      You were a teacher?! WOW. Maximum respect!!! :-D I don't know how they cope...LOL.

      Thanks so much for reading, my friend!
      Sam xD

  • WW

    Willie Waye

    about 1 year ago #

    After reading about points, thanks

  • SH

    Sam Hurley

    about 1 year ago #

    Erik! Cheers for sharing this one to GH, man!!! #YouRock!

    Which destructive step was your favourite? ;-D

    • EE

      Erik Emanuelli

      about 1 year ago #

      Hi Sam,
      thanks for writing the article!
      It was a funny reading. :))

      Step #1 is the most hilarious, in my opinion:
      "Treat Customers Like Disposable Objects".

      But Step #4: "Break Promises & Lie" is the most severe and serious one. Businesses should NEVER lie to their customers. It's a BIG no!

      • SH

        Sam Hurley

        about 1 year ago #

        Hehe! Thanks Erik!!! :-D

        The mix of humour + severity ended up being a suitable combo!

        I still can't get my head around the example of the final step (#9)...

        **CRAZY**

  • WW

    Willie Waye

    3 days ago #

    Thanks for insights. Will adhere to some but customers appreciative truthfulness. My clients, individuals & entities, value sincerest.

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