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Effective filtering is the fastest way to get your consumers from the home page to the product detail page. Here's how to get started.

Ecommerce product filters, used incorrectly, can drive visitors away from your site instead of driving more sales.

Would you agree that's a potential problem every ecommerce manager should investigate?

At The Good, we're often amazed to discover product filters working against the business, not for it.…

  • BS

    Brian Swanick

    over 2 years ago #

    The semantics of organizing your product feed can get cumbersome. I'd love to see some case studies or real roadmaps that people use to work through this. For instance, the point about getting user feedback is awesome and I'm already trying to figure out how to work that in. It'd be great to see how other people have fit that in and how often they work on that over time with product updates or simply as a way to improve the UX of existing products.

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