If you want marketing automation for your business, there are two main approaches:
1. A “full-stack” all-in-one system
2. A “custom-stack” of point solutions
Examples of full-stack solutions include systems such as Hubspot and Marketo. They give you a large suite of features to execute a marketing automation approach.
A custom-stack approach is one where you pick-and-choose different point solutions to achieve the specific functions and features you need to meet your goals or support your marketing strategies. Which is right for you? That depends on the stage of your company, your sales and marketing goals, your budget, and your technical know-how. In this article, we’ll analyze both approaches—including the price comparisons of each.