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If you want marketing automation for your business, there are two main approaches:

1. A “full-stack” all-in-one system

2. A “custom-stack” of point solutions

Examples of full-stack solutions include systems such as Hubspot and Marketo. They give you a large suite of features to execute a marketing automation approach.

A custom-stack approach is one where you pick-and-choose different point solutions to achieve the specific functions and features you need to meet your goals or support your marketing strategies. Which is right for you? That depends on the stage of your company, your sales and marketing goals, your budget, and your technical know-how. In this article, we’ll analyze both approaches—including the price comparisons of each.

  • BH

    Benji Hyam

    about 1 month ago #

    I really do think more companies are moving from automation systems like Hubspot, Marketo + Pardot to single point solutions. Using multiple tools gives you more control and I find that most companies don't use 80% of the features that marketing platforms offer.

    • JQ

      Jason Quey

      30 days ago #

      Some of the bigger blogs + those with capital I know started moving towards Hubspot (NFX.com, for example).

      Otherwise, I agree. Usually see the small guys moving away.

    • SV

      Steven van Vessum

      27 days ago #

      I'm with you here @benjihyam, I see most SMBs/startups move to multiple single point solutions and either build integrations themselves, or use pre-build ones.

      And larger organisations usually go for the all-in-one platforms.

  • WH

    William Harris

    about 1 month ago #

    Great stack and great price - thanks for putting this together.

  • DK

    Devesh Khanal

    30 days ago #

    For the record (though no one asked) I am ALL FOR going custom instead of one giant expensive piece of software that supposedly does everything.

    • AN

      Andrew Nicoletta

      28 days ago #

      Same here. So many tools offer integrations and permission levels for multiple users that the "one tool" benefit is becoming less attractive.

  • HP

    Heman Patel

    29 days ago #

    Thanks for putting together.

    We use Zapier to automate ton of tasks, some examples are:
    Notification of new users, customers (stripe + gmail)
    Adding new users/customers to a drip email campaign (stripe + mailchimp)

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