This term may turn you on within a matter of seconds. This word will provide you a sense of exigency or scarcity.
According to Loss aversion, urgency is a prominent psychological technique that compels people to take action right away. It is deeply ingrained in our brain and relates to FOMO(fear of missing out).
Scientifically speaking, urgency is a time-based concept that prompts us to act quickly. And when urgency is coupled with your marketing goals and efforts, it is called urgency marketing.