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As texting and snapchatting rule the modern world more and more, email in general is in danger of becoming passe. But for mobile marketers, it can be an old-school secret weapon to win app users’ hearts and minds. Why? Good old email is in fact the ideal channel to reach and engage app users who opt-out from push notifications, abandon items in their mobile carts, or go dormant. Getting started isn't as hard as it looks. Read this post to learn how to create killer mobile email.

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